On-demand recording
Vibe coding for GTM: Do's and don'ts
Learn how to run a 100+ person GTM organization on AI: the exact tools, prompts, and workflows behind it.
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In this session
What does a “Claude-pilled” company actually look like?
Everyone says they’re AI-native. Almost nobody can show you the receipts. Jordan and Matt can — and they bring all of them, with Louis adding an outside read on what it takes to run a public-sector GTM org on AI.
Together, they walk through how Starbridge got a 100+ person organization to actually run on AI. No theory, no hype — just the playbook, including the messy parts of getting a whole team to change how they work.
What’s covered:
- What “running on AI” actually means day to day — the integrations, prompts, and tools in daily use across GTM, Ops, and Customer Success.
- How a 100+ person organization made the shift, including the parts that didn’t go smoothly.
- Where AI earns its place versus where it’s a distraction — the line between real leverage and busywork.
- Reps and ops teams as builders — how far to push democratization before it becomes chaos.
- A practical on-ramp for anyone starting from zero.
- Q&A with the live audience.
Speakers
Jordan runs operations at Starbridge, the AI-powered GTM platform that helps companies win more government and education contracts.
Matt brings 15+ years of SaaS sales leadership to Starbridge. Most recently he was VP of Sales at Parchment (an Instructure company), where he helped scale revenue past $100M selling into K-12 districts, higher education institutions, and state governments.
Louis leads revenue operations at Euna Solutions, a PE-backed GovTech SaaS company serving public-sector organizations across North America. He makes systems work the way people actually want to use them, aligning analytics, tooling, and process across Sales, CS, Marketing, and Partner teams. His background spans Bain, PE investing, and startup founding.
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